The Laurens County Chamber of Commerce (LCCC) recently received a Carolinas Association of Chamber of Commerce Executives (CACCE) 2023 Communication Excellence Award for Advertising and Marketing, specifically the "Monday Midday Minutes" radio segment. The CACCE Advertising and Marketing award is given for projects including print, web, TV, radio, or outdoor advertising based on originality, design/quality, and results achieved.

The "Monday Midday Minutes" segment is a collaboration between the LCCC and local radio station WPCC 96.5 FM 1410 AM, The Large Time Network, owned by Pat Patterson. This is a unique and successful outlet for promoting Chamber events, communicating the Chamber's mission, and celebrating partnerships, new members, community events, and community engagement opportunities. Through the segment, the Chamber is able to reach a broad audience and make additional connections with businesses.

"We are thrilled to receive this award from CACCE," said Amanda Munyan, President and CEO of the Laurens County Chamber of Commerce. "The 'Monday Midday Minutes' segment has been a great way for Graysen Martin, our Communications Specialist, to promote our mission and the important work of the Chamber while also highlighting the importance of shopping locally. We are grateful to Pat Patterson and The Large Time Network for their partnership and for helping us reach new audiences."

The Laurens County Chamber of Commerce is committed to promoting, strengthening, and developing Laurens County by connecting organizations, supporting businesses, and building community. The "Monday Midday Minutes" segment is just one example of the Chamber's innovative and effective communication strategies.